When it comes to outreach, the most important thing is to have a strong strategy and a lot of patience. The smart way to build an effective strategy is to set your short-term and long-term goals.
Also, don’t forget to test the way you approach the outreach process, because this is the only way you can find out exactly what works for your online business. Basically, there’s no perfect recipe to reach a strategy that will definitely work for you.
The outreach process is for sure not a favorite activity of an online marketer since it takes a lot of time, patience and resources. But I can tell you from my own experience that in the end, you’ll be happy with the results you’ll get.
Fortunately, there are some practical tools you can use to make the process easier and why not? even more fun.
Here’s a list of 10 practical outreach tools I’ve tested and I’ve found really helpful:
This is definitely more than an outreach tool, but this is a subject I will address in my next posts. You can use BuzzSumo for finding the most popular content in a certain niche. Knowing exactly what kind of content the people in your industry are interested in is a great advantage.
Moreover, this tool offers you the possibility to check up to five years back on the data of the most effective posts, in terms of Facebook engagements, Twitter Shares, number of links and so on.
BuzzSumo is a user-friendly tool, with some top features like filtering influencers and brands by type or location. And if you’re mainly interested in the number of social shares, you have the option to filter your results by this criteria.
This a handy tool when it comes to reaching all leading influencers gathered in one place.
Tomoson is not a typical outreach tool, and you’ll come to the same conclusion in a bit. The advantage of this tool is its built-in audience, meaning the influencers are already using the platform. All you have to do is choose your niche, and you’ll come up with an extensive list of influencers.
Each influencer profile comes with all the essential stats you need regarding the number of website visitors, social media audience and the number of followers for each social media platform. It’s easier than you may think to choose the most impactful influencers for your campaign.
Pitchbox is a complex outreach tool, as it presents a lot of useful features and it can really optimize your workflow and help you get more organized.
Basically, it has the following features:
• Prospecting for bloggers in your industry. You’ll also get all the information you need: their contact info, website URL and social media stats.
• Scalable outreach process. You can use templates and craft each campaign in order to boost your response rate.
• Automated follow-up. There’s no need to send several emails yourself, as the tool takes care of that for you.
• Integrated emails. This feature will help you get organized by having all your workflow in one place.
• Relationship manager. The manager collects all the key details regarding the relationships you’ve established, like contact history, social media activity and a lot more.
• Performance reporting. This is an easy way to find out exactly what’s working and what’s not in your outreach campaign.
Once you’ll get familiarized with this tool, you’ll find it makes the outreach process more accessible.
This is a freshly launched outreach tool, which features a few unique services you’ll certainly appreciate.
What sets this tool apart from all the others, is the fact that you get access to more than 4200 manually verified websites. This means you never have to worry that the site you want to reach isn’t up to date, that its email is invalid or it doesn’t publish guest posts anymore.
Moreover, for each featured website, you have all the essential info in order to make the right decision: Alexa Rank, Facebook, and Twitter followers, Domain Social Authority, and Domain Authority. And if you decide to contact a certain website, you’ll be happy to know you can choose how (to do it): by email, by “Write to us page”, or by their social media profiles.
OutreachBuzz comes with a user-friendly project management dashboard, that allows you to come up with a complex list of websites tailored to your needs. Your workflow couldn’t be more organized.
This tool features a search engine that allows you to add new bloggers, their social media profiles and link building profiles to your account. If there’s information you like, but don’t want to use at the moment, you can save it for further use.
One interesting feature of Buzzstream is that it can automatically search for influencers for you. All you have to do is upload your list of URLs, and let the tool do its job and collect the contact details, social metrics and a lot more.
All in all, grace to its ability to ease your workflow, this tool can be really helpful in the outreach process.
If you need to master cold emails then this is the right tool for you. And it manages to do just that by offering you all the mail templates you’ve ever had in mind: content promotion, lead generation, link-building, PR pitch or sales outreach.
Furthermore, this tool prevents you from making the same mistakes as other marketers by performing a real-time analysis on your campaigns.
Mailshake provides you with charts and stats so you can always check the success and evolution of your campaign.
Not a fan of classic email templates? No problem, since NinjaOutreach lets you personalize your templates. Its custom fields encourage you to come up with amazing templates while making sure they are personalized.
Created to save you time, the automatic email outreach offers you the possibility to check just about everything in the process: opens, clicks and a lot more.
Moreover, you can track your email statistics to find out what are the most successful templates, who exactly is your target audience and stats on click-through rate, open rate or reply rate.
As its name states, the Klear outreach process has three simple steps:
• Choosing your niche
• Finding tons of influencers
• Discover link building opportunities
By following step two, you’ll get an extensive list of influencers in your niche, their social insights, and performance report to help you make sure you focus on the right people. The performance report includes all important metrics while it lets you add your own data to better understand the influencers’ relevance.
You can get creative and build your own Klear Influencer CRM to make the best of your outreach campaign.
Here’s an outreach tool which focuses on personalizing and customizing your emails, while it offers an automated follow-up process. This process is created using intelligence like email open, reply, links clicked and other user behaviors.
A really useful feature of this tool is its Email Matching Engine which matches all incoming emails to the correspondent campaigns, so you can be sure you don’t miss any important information. This feature is no longer active at the moment you receive a response to an email.
The Campaign Wizard promises to guide you in the campaign creating process by using four simple steps. And it’s called wizard since it allows you to come up with a campaign in just a few minutes.
This is an influencer relationship management platform that allows you to manage, expand and scale your influencer marketing strategy. It does this by using a scoring algorithm which uses analytics to scale the impact of influencer relationships, track ROI, track competition, and offer insights that will help you grow.
Traackr focuses on getting you valuable relationships with performances you can further analyze to choose the most impactful influencers for your brand.
If you got here, you probably have a detailed idea about the essential outreach tools out there. However, I’m really curious if you have any tips that help you further in this process. So, do you have any favorite tools for outreach? Get wild and surprise me with your best findings!