When you start an online business, you have several options for choosing a domain name. I will show you why aged domain names are important and can help you tremendously.
But before this let’s talk about the alternatives.
You may go to your favorite domain registrar and start checking names to find an available domain. Pretty soon, you will find that the domains with keywords or sounds catchy are already taken.
So you have the option to come with 3 words or more domain names or a unique word that nobody heard of, but you hope to transform it into a brand.
Table of Contents
- What is an aged domain?
- 1. Short & Easy to spell, brand-able domain name
- 2. Age domain counts in SEO
- 3. Strong backlink profile
- 4. Brand mentions in publications
- 5. Traffic
- 6. Content
- 7. Avoid Google SandBox
- 8. High Reputation
- 9 Doing business faster
- 10. An aged domain is an asset
- Conclusion on aged domain names
What is an aged domain?
First of all, the domain Age referred to the URL’s age (example – www.ten.info) when it was first Registered. As you can see from the picture below, our domain name was registered in 2006, but we acquired it in 2014.
Below are 10 reasons I chose to purchase aged domain names when I start a business. Also, I will show you how to find the best one for your business and acquire it at a fraction of a cost.
1. Short & Easy to spell, brand-able domain name
As I’ve already told you best domain names with .com extension are already taken. It isn’t easy to find a nice one at a reasonable price. However, if you hunt for aged domains, you can find short, easy to spell, and brand-able domains.
These are domains that have been registered by businesses that went down or by people that registered to build a business but never actually did it.
In my case, ten.info is easy to remember short and brandable domain names.
2. Age domain counts in SEO
Domain Age is a Ranking Factor & Google cares about your indexed age. Check the answer of Matt Cuts regarding the domain age factor. In a nutshell, he says that domain age is a ranking factor, not very important but still counts.
Still talking about SEO, the backlink profile is a decisive factor for ranking well in Google. If you start with a new domain, you will have to start building backlinks from day one, but if you go with an aged domain you start with a strong backlink profile built-in years by the previous owner(s).
Word of caution: You should avoid plague domains with questionable backlink profiles as they will do more harm than good. You can use a backlink check tool like Moz.com, SemRush.com, Ahrefs.com, or SeoPowerSuite.
4. Brand mentions in publications
An aged domain, especially if it was for business, should get in years brand mentions from authority websites in your niche. For instance, ten.info has several links from bbc.co.uk.
While I hunt for domains, I saw many that got links from CNN, TechCrunch, Forbes, and other reputable magazines and newspapers. You can always mention those on your new website.
Traffic is an important aspect of your business, and you should not neglect it. Aged domains still may carry a lot of traffic from people who simply remember the domain address or follow an old link and visit the website.
For instance, think of an online community that was available for years, and its members remember the domain and visit it by typing it.
If you purchase an old domain, you have good chances to recover its content using Archive.org. This website backups the internet by indexing websites.
If you use the same niche domain name, you should recover the content and recreate the articles. You will get traffic from Google, and the backlinks created for those articles.
7. Avoid Google SandBox
When you register a domain name, it may take several months, up to 6, to start seeing rank improvements. That’s because Google places new domains in a so-called Google Sandbox to protect visitors from seeing new, untrusted websites.
That’s not the case when you use an aged domain that’s already indexed in Google.
8. High Reputation
There are domains that have already got a high reputation in their niche on the market. It is a good bonus as it takes much time and effort to create a good reputation at the beginning.
If you have a chance to buy an old domain that already has a high reputation while also being highly ranked on SE, you are a fortunate person. Many companies spend years and sufficient sums of money to get a good reputation and become trustworthy.
9 Doing business faster
When you own an aged domain that carried business for some time, you will get approved in affiliate networks or advertising networks much faster. That’s because, like Google, they are very reluctant to accept new companies or sites that don’t carry on a good history.
10. An aged domain is an asset
If you read the 9 reasons listed above, I think you already understood that an aged domain is a powerful asset. Here are, according to Wikipedia, the most expensive domain names that have been sold till now.
Having a domain with some age on it is a potent tool. If you’ve owned a domain for a long time, it has substantial value. DO NOT LOSE IT! If you’re starting a new website and are purchasing a brand-new domain, understand the ranking of the new site will take more time and work.
Conclusion on aged domain names
Now that I’ve pointed out 10 reasons to use an aged domain name for your business, you should understand that you need to use powerful tools like Expired Domains Finder to inspect and catch awesome domain names.