When you start an online business you have several options for choosing a domain name. You may go to your favorite domain registrar and start checking names to find an available domain.
Pretty soon you will find that the domains with keywords or sounds catchy are already taken.
So you have the option to come with a 3 words or more domain name or a unique word that nobody heard of but you hope to transform it in a brand.
What is a Domain Age?
Domain Age refers to the Age of the URL(example – www.ten.info) when it was first Registered. As you can see from the picture below, our domain name was registered in 2006 but we acquire it in 2014 or so.
Below are 10 reasons why I chose to purchase an aged domain and I will show you how to find the best one for your business and acquire it a fraction of a cost.
1. Short & Easy to spell, brand-able domain name
As I’ve already told you best domain names with .com extension are already taken. It’s very difficult to find a nice one at a decent price. However, if you hunt for aged domains you can find domains that are short, easy to spell and brand-able.
These are domains that have been registered by businesses that went down or by people that registered to build a business but never actually did it.
In my case, ten.info is easy to remember, short and brandable domain name.
2. Age domain counts in SEO
Domain Age is a Ranking Factor & Google cares about your indexed age. Check the answer of Matt Cuts regarding domain age factor. In a nutshell he says that domain age is a ranking factor, not very important but still counts.
3. Strong backlink profile
Still talking about SEO, the backlink profile is a decisive factor for ranking well in Google. If you start with a new domain you will have to start building backlinks from day one but if you go with an aged domain you start with a strong backlink profile built in years by previous owner(s).
Word of caution: You should avoid as plague domains with questionable backlink profiles as will do more harm than good. You can use a backlink check tool like Moz.com, SemRush.com, Ahrefs.com or SeoPowerSuite.
4. Brand mentions in publications
An aged domain, especially if it was for business should get in years brand mentions from authority websites in your niche. For instance, ten.info have several links from bbc.co.uk.
While I hunt for domains I seen many that got links from CNN, TechCrunch, Forbes and other reputable magazines and newspapers. You can always mention those on your new website.
Traffic is an important aspect of your business and you should not neglect it. Aged domains still may carry a lot of traffic from people that simply remember the domain address or follow an old link and want to visit the website.
Think for instance of an online community that was available for years and its members remember the domain and visit it by typing it.
If you purchase an old domain you have good chances to recover its content using Archive.org. This website backups the internet by indexing websites.
If you are going to use the domain name in same niche then you should recover the content and recreate the articles. You will get traffic from Google and from the backlinks created for those articles.
7. Avoid Google SandBox
When you register a domain name it may take severl months, up to 6 till you will start seeing rank improvements. That’s because Google place new domains in a so-called Google Sandbox to protect visitors from seeing new, untrusted websites.
That’s not the case when you use an aged domain that’s already indexed in Google.
8. High Reputation
There are domains that have already got a high reputation in their niche on the market. It is a good bonus as it takes much time and effort to create a good reputation at the beginning.
If you have got a chance to buy an old domain that already has a high reputation while also being highly ranked on SE, then you are a really lucky person. Many companies spend years and sufficient sums of money to get a good reputation and become trustworthy.
9 Doing business faster
When you own an aged domain that carried business for some time you will get approved in affiliate networks or advertising networks much faster. That’s because as Google, they are very reluctant in accepting new companies or sites that don’t carry on a good history.
10. An aged domain is an asset
If you read the 9 reasons listed above I think you already understood that an aged domain is a powerful asset. Here are according to WikiPedia, the most expensive domain names that have been sold till now.
Having a domain with some age on it is a very powerful tool. If you’ve owned a domain for a long time, it has substantial value. DO NOT LOSE IT! If you’re starting a new website and are purchasing a brand-new domain, simply understand the ranking of the new site will take more time and work.
Now that I’ve pointed out 10 reasons to use an aged domain name for your business you should understand that you need to use powerful tools like Expired Domains Finder to inspect and catch awesome domain names.